One of the elements of discourse studies is deixis. Deixis makes discourse easier and more effective, giving us a means to pass more information in less time.“Deixis” is derived from the Greek word meaning “to show” or “to indicate”. It is used to denote those element in language which for directly to the situation.
There are some reasons the researcher chooses this topic because the Global Finance is a magazine which used English in Indonesia, so it can be easily and effectively becoming the object of research, especially to analyze the use of deixis.
The problems of this study are what kinds of deixis are used in the Cover Story Section of The Global Finance. And how the meaning of deixis is expressed in the Cover Story Section of The Global Finance? The researcher limits this research in analyzing the deixis type used by the writer/journalist in the Cover Story Section of The Global Finance.
In analyzing Global Finance as the object, the research uses qualitative method because it analyzes and interprets Global Finance as the object. The step to obtain the data is by describing the sources of data from the source of data, conducting and analyzing the collected data and make conclusion.
The deixis used in Global Finance magazines are included into three types of deixis, namely: person deixis, place deixis, and time deixis. The third person deixis is used mostly, especially in the singular forms.The first and second person deixis are not found in cover story section. In addition the place deixis is used to describe a certain location of a participant in the speech event. The time deixis is used to show temporal time or dertain timewhen the event is used in the utterance. Furthermore, discourse and social deixis can not be found in cover story section.
Finally, the researcher expects this study could give contribution for the other researchers who are eager to know more about deixis. Moreover deixis as an important branch of linguistics is interesting to be studied especially in applied linguistics.